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Principles

How I try to work.

A short set of principles I return to — for markets, for writing, and for the way I'd like to spend a career. Kept honest, revised when they should be.

  1. 01

    Know the product before you speak to it.

    Read the factsheet, the commentary, the annual report. Opinions held without the reading behind them don't age well.

  2. 02

    Prefer clarity over cleverness.

    Simple language, honest framing. If a point needs jargon to hold together, it usually doesn't hold together.

  3. 03

    Long horizons over loud takes.

    Most of what matters — in markets, in careers, in writing — compounds quietly over years. Act accordingly.

  4. 04

    Be useful to the person in front of you.

    Distributor, advisor, colleague, reader. If the work doesn't help someone specific do their job better, it's decoration.

  5. 05

    Keep opinions revisable.

    Hold views strongly enough to act, loosely enough to update. The market rarely rewards ego.

  6. 06

    Publish when it's ready, not when it's due.

    This site has no cadence. Things go up when they're finished — and not before.